![]() Bite Toothpaste Bits: Creating a New Product Category SAGE Business Cases. Not only are they vegan, but they are super easy to use. org/10.4135/9781529781038.Īgnihotri, Arpita, and Saurabh Bhattacharya. Bite toothpaste bits are bite-sied little toothpaste tablets with the goal of replacing your regular toothpaste. ![]() Īgnihotri, Arpita and Saurabh Bhattacharya."Bite Toothpaste Bits: Creating a New Product Category." SAGE Business Cases. Bite Toothpaste Bits: Creating a New Product Category. Needless to say she could no longer manufacture everything from her living room, and instead was thrown into the deep end trying to. org/10.4135/9781529781038Īgnihotri, Arpita, and Saurabh Bhattacharya."Bite Toothpaste Bits: Creating a New Product Category." In SAGE Business Cases. Bite Toothpaste Bits was the company Lindsay never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. Bite toothpaste bits: Creating a new product category. How can McCormick differentiate her brand from other competitors? Would she have been better off had she focused more on sustainable plastic for toothpaste than toothpaste pills that were not FDA approved?Īgnihotri, A., & Bhattacharya, S., (2022). ![]() People think its the big brands against the small brands, but we need each other. The chewable toothpaste market was soon crowded, with several players offering similar chewable toothpaste in the form of pills. Lindsay McCormick is the CEO and founder of Bite Toothpaste Bits. Since she did not use the chemical fluoride in the pills, she bypassed the legal necessity of obtaining approval by the U.S. Rather than dealing with squeeze tubes and a liquid or gel, a Bite Bit is. McCormick did so by learning from open sources such as YouTube and online classes taught by university instructors. Bite eco-friendly toothpaste to make squeezing out o the tube and then that tube ending up in a landfill so yesterday. Bite Toothpaste Bits is a pretty self-explanatory product, all things considered. She developed the toothpaste pills as a more environmentally sustainable solution for avoiding plastic used in toothpaste tubes. McCormick offers consumers toothpaste in the form of pills that can be chewed and then brushed with a toothbrush. BITE Toothpaste Bits - THE DUO - Activated Charcoal w/Mint & Naturally Whitening Mint Tablets (2-Pack) - Eco-friendly + Vegan by Bite Toothpaste Bits Write a review How customer reviews and ratings work Top positive review All positive reviews AitchD These work well, but no fluoride. Bite has become widely recognized in the sustainability and personal care segment. This case discusses the success of Lindsay McCormick, the co-founder and CEO of Bite Toothpaste Bits (hereafter Bite).
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